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New Tourism Keywords: Bay Tourism, Most Beautiful Bay, 10 Islands Tourism Bureau “Mobilize to Reduce Carbon and Plastic to Welcome in the Year of Bay Tourism”
107-05-11 資訊組 808
In order to respond to the global development trend of sustainable tourism, the Tourism Bureau is now carrying out the “Tourism 2020-Taiwan Sustainable Tourism Development Project” in which it has planned annual tourism features from 2017 to 2020. Among them, 2018 is known as the Year of Bay Tourism in which 10 offshore islands from 6 counties were selected as demonstration points, and the 3 islands of Qimei, Yuwong and Jibei of Penghu were selected. With the event brand of exploring these 10 Taiwanese islands, it attempts to construct tourism on the ecosystem of these islands and gradually accumulate the image, outstanding brands, and market maturity for bay tourism. In order to strengthen the promotion of the Southern Taiwan (regional traveling) Citizen Traveling Rejuvenating Project and declare the ecological actions on cleaning up the bays of Penghu, the Tourism Bureau and Penghu County Government held a special press conference together on the morning of May 7. Minister Tan Hochen of the Ministry of Transportation and Communication, Director-General Yung-Hui Chou of the Tourism Bureau, Legislator Mei-Chin Hsiao, Legislator Pao-Ching Cheng, Mayor Kuang-Fu Chen of Penghu County, Director Cheng-Kuang Fang of Penghu National Scenic Area Headquarters and others attended the press conference.
 
Director-General Chou stated that the overall marketing of the 2018 Year of Bay Tourism is centered around the three aspects of “Seasonal event spotlights” (event perspective), “Go and experience spectacular itineraries” (product perspective), and “Advertise aggressively to attract more people” (promotion perspective).
By checking on the tourism resources of Taiwan, cooperating with local industries, traveling product packaging and developing merchandises, carrying out domestic and oversea marketing, expanding customer market sources and other actions, this event expects to invigorate the overall development of the industry, stir up traveling topics, and encourage more tourist participation, in order to invigorate the overall development energy of the tourism industry. By stressing the key concepts of “Promoting education, resource conservation, in-depth experience and passing on experiences” of bay tourism, this event combines the resources of all scenic area headquarters and local governments to reinforce the bay tourism environment, improve their facilities and service quality, and enrich the image of bay tourism with the expectation of energizing a year-round spectacular bay tourism. By cooperating with the strength of the tourism industry, it also expects to create local economic development together.
 
Given that Penghu will host the 14th annual conference of the Most Beautiful Bay in the World (MBBW) in 2018, Penghu County Government has led its team to participate in the 20th anniversary and th annual conference of MBBW held at Vannes, Bretagne, France to promote the bay tourism of Penghu. Seizing the opportunity of the Year of Bay Tourism, the Tourism Bureau cooperates thoroughly with the Penghu County Government to further broaden the traveling market of inviting Europeans to visit Taiwan. Minister Hochen and the Transportation Committee of the Legislative Yuan greatly support Penghu County in hosting the carnival of MBBW, the global annual conference of MBBW, the Global Harbor Cities Forum, the International Forum on Marine Environment and Climate Change, GCTC Expo and other events, in which at least 38 MBBW members and 40 cities will take part in them and it is estimated to increase to around 30,000 tourists. They expect that these events will add glamour to the 2018 Year of Bay Tourism.
 
Director Fang of Penghu National Scenic Area Headquarters stated that Penghu County is rich with ecological and cultural sceneries, marine culture, and its unique natural landscape resources. Therefore, the protection of its marine environment and ecological conservation is critical. In order to carry out the ideas of “Environment first” and to create the outstanding tourism environment of “Clean attractions” and “Clean coasts” of Penghu, it has consistently worked hard on the environmental cleaning operations on the beaches around its major attractions in public-private collaboration every year.
In order to closely correspond to the three major issues of “Marine ecosystem and environment, local economic development and, sustainable tourism” in this year’s MBBW annual conference and to solve marine garbage issues, Penghu County Government has aggressively promoted the reduction of marine garbage from the four aspects of beach cleaning, sea cleaning, source reduction, and environmental education. It also called upon citizens to take part in it in person starting with reducing the use of plastics. For example, it encourages them to aggressively participate in beach cleaning events or environment protection operations, refrain from using disposable plastic products, refrain from purchasing products with plastic microbeads, refrain from buying over-packaged products, carry and dispose of garbage created while conducting marine activities and other actions. This will hasten Penghu’s progress in catching up with the global trend and call upon more people to participate and carry out these actions. We welcome the successful opening of 2018 MBBW at Penghu.

 
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