The cute tourism mascot ‘HiBear’ of the Penghu National Scenic Area Administration of the Tourism Bureau of the Ministry of Transportation and Communications is very popular with the public. In order to allow HiBear to be connected with the public more deeply and accelerate the awareness of the brand, the Penghu National Scenic Area Administration has registered the trademark and set out regulations on trademark authorization to open the HiBear trademark to private businesses for promotional use.
The Penghu National Scenic Area Administration said that businesses are welcome to apply for trademark authorization. The HiBear trademark can be used in all kinds of goods in terms of food, accommodation, traveling, shopping, transportation, and so on. Let’s promote tourism in Penghu together. As a reminder, the application for the use of the Penghu National Scenic Area Administration's registered trademark to display, circulate, sell goods or services domestically and abroad should be beneficial for Taiwan tourism promotion. Those who apply for authorization should attach the following documents, which can be downloaded from the Administrative Information website of the Penghu National Scenic Area Administration of the Tourism Bureau of the Ministry of Transportation and Communications.
- Application forms
- A copy of the legal registration or case-opening certificate. (The applicant's company seal matched with the original copy should be stamped)
- The execution plan for creative products authorized for profit use. (Schematic design diagram, specification, material, composition and manufacturing origin and other description of the production should be included).
- Samples (at least two) or sample drawings.
After the business applies for trademark authorization, the Penghu National Scenic Area Administration will review its purpose of use and plan through internal authorization procedures. Those who pass the application will be authorized after signing the contract. The maximum authorization period is two years. Reapplication should be made if the authorization expires. Authorized goods should be marked with the source of trademark authorization on the packaging or in a prominent place.
In addition to the HiBear trademark, the Penghu National Scenic Area Administration is also working on the application for the registration of the trademark rights of the ‘Fish Leaping for Joy’ landscape artwork symbol in the Yuwongdao Landscape Art Park, hoping to reinforce the promotion of Penghu's diversified tourism image.