The 2021 year-end press conference held by the Penghu National Scenic Area Administration (PNSAA), Tourism Bureau, MOTC on January 7 showed the previous year’s tourism marketing results and explained this year's key tasks.

Looking back on the previous year, although impacted by the COVID-19 pandemic, the PNSAA still made an effort to promote Penghu tourism by organizing the 2021 Penghu 101K Hopping Bike Online Competition - Self Challenge, Bicycle Wind-chasing Event, 2021 Taiwanese Beach Seine Fun in Lintou, and Experience Tourism of Villages - Autumn and Winter Tours. In doing so, Penghu's famous scenery and culture were able to be appreciated in the midst of the outbreak. Moreover, to boost Penghu's autumn and winter tours and put the government’s Quintuple Stimulus Vouchers and travel vouchers to good use, the PNSAA introduced an array of activities and released over 2,200 souvenirs and 5,300 raffle tickets, bringing more than NTD5.3 million worth of tourism to Penghu. Director Hsu said that to maximize the benefit of these government-issued vouchers, the Sports Administration also released stimulus vouchers for sporting activities. At present, there are 16 participating stores in Penghu. People are urged to claim the vouchers on the official website (https://500.gov.tw) as soon as possible, as they expire on June 30, 2022. Sports-related entities in Penghu are also encouraged to apply to become a participating store to drive Penghu's tourism.
 
In addition, in order to provide a quality resting environment, the PNSAA completed the renovation of the Penghu Tourist Center in 2021, as well as the service facilities in Beiliao Recreation Area, an improvement on facilities at Chixiyanpu waterfall of rocks, an improvement on bike lanes in Baisha, and floating docks at various recreation sites. This year, the PNSAA will build the Chimei visitor center, Daguoye Columnar Basalt shop and public toilets, and Chimei Coral Sea Rest Area, continuing to enhance the quality of facilities while creating new tourist attractions.

For tourism marketing this year, in a bid to establish the foundation of sustainable tourism and expand tourists for Penghu’s rich and diverse tourism resources, the PNSAA will promote Penghu's all-year round tourism. The promotion will be focused on: spring – gull-watching, summer – stone weirs, autumn – rocks, and winter – ancient site visits, enabling visitors to explore different sides of Penghu. As well as this, the PNSAA will continue to organize its annual themed tourism events, such as bike touring activities, the 2022 Penghu Wind-Chasing Music Festival, 2022 Penghu Island Hopping Carnival-101K Hopping Bike, 2022 Penghu International Luminous Kite Festival, and 2022 Penghu Cross-Sea Marathon. The island's resources will be used in these events and integrated into tourism packages. The marketing benefits are expected to expand through PNSAA's 1-day tour for each season for 8 consecutive weeks every Friday or Saturday and the 3-day tour packages recommended by travel agents. Promotion on social media and by cross-industry alliances will at the same time contribute to the extensive publication.
 
Furthermore, to achieve the Taiwan Tourism 2030, the PNSAA will carry out a tourism promotion plan and Penghu digital audio and video smart guides gradually. Local organizations and industry partners will be integrated to form a tourism industry alliance to identify tourism products on themed brands, further optimizing the tourism industry and related products. At the same time, tourists will gain an in-depth perspective about the local culture and characteristics via smart guides.

Finally, Director Hsu emphasized that the PNSAA will continue to make every effort on service optimization, sustainable tourism, tourism safety, friendly environment, development of local features, and international marketing. He also said that when the pandemic is over, Penghu tourism will once again thrive and the world will get to see more beauty of Penghu.