The objective is to create the romantic and LOHAS image for Penghu’s traditional culture, folk characteristics and natural sceneries via story, scenario, touching and creative approaches. Penghu National Scenic Area Administration, Penghu County Government and ezTravel jointly launched the “2014 Love You a Lifetime – Penghu Love Season” tourism marketing event during the period starting from prior to Valentine’s Day on February 12th to April 10th; the press conference will be held at the Travel service Center, Tourism Bureau, M.O.T.C from 13:00pm to 15:00pm on February 12th, with the energetic Sun Lady as the spokesperson for the entire event to show the heart-shaped round-island trip as an initiation for the Penghu Love event ceremony, thereby unveiling the Penghu tourism travel event and creating the tourism trend as well as topic of conversation for the entire year.
This event integrates and connects the scenic spot tourism packages of “Searching for Guardian Stone Tablet of Love” and “Strolling on Road of Happiness” organized by Penghu National Scenic Area Administration, as well as the “Walk the Valentine’s Bridge Hand in Hand” and “God Witnessing Eternal Love” organized by Penghu County Government. Several airlines such as ezTravel and hotels have launched 2-day happy trip at promotional price of NT$3,999 and above per person, in addition to numerous promotions including 2-day complimentary vehicle for transportation, upgrade to Valentine’s Suite, free Valentine’s set meals and airport shuttle bus services; the traveling fees for Penghu Love Season may save almost half the fees as compared to busy season, so that one may enjoy the special day while saving money.
Lovers may enjoy the travel in the following ways for this event: go along Penghu heart-shaped round-island route to search for the stone tablet in Sokang to protect the eternal love between the lovers; then head to the tourist center at Penghu National Scenic Area Administration to visit the figurines of love - Male Tower and Female Tower; then participate in tidal flat activity at Beiliao Kueibi Mountain to stroll on the secret happy path that only appears during ebb tide, and take photos for upload to Penghu National Scenic Area Administration facebook to receive the exclusive love certificate. Furthermore, witness the eternal love blessing at the Guanyin Pavilion Xiying Lovers’ Bridge, as well as the most ancient Matzu Temple in Taiwan with a history of 4 centuries to pray for blessings in guarding the love.
The marketing this time promotes the 4 major scenic areas, hoping more lovers may select Penghu to begin the romantic journey of love, thereby making it as the first shot to a busy 2014 Penghu tourism, while enhancing the quality touring image of Penghu and increasing tourism attraction to create a new peak for number of tourists in Penghu.
